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Cultivating the Central Coast: From Berry Fields to Vineyards

Cultivating the Central Coast: From Berry Fields to Vineyards

LSMV

Leadership Santa Maria Valley | Agriculture Day | October 2, 2026

Agriculture is more than an industry in the Santa Maria Valley. It's a cornerstone of our regional economy, a source of innovation, and a reflection of the dedication and resilience of the people who help our community thrive.


On October 2, the Leadership Santa Maria Valley Class of 2027 saw that impact firsthand during Agriculture Day, themed Cultivating the Central Coast: From Berry Fields to Vineyards. Through visits to Driscoll's, Bonipak and Allan Hancock Winery, participants gained a deeper appreciation for the science, technology, workforce and leadership behind one of our region's most important industries.

Growing Innovation at Driscoll's

The day began at Driscoll's, where participants explored the science and strategy behind some of the world's most recognizable berries.


Led by Kevin Coons, Geremy Blandino, Brian Ramler and Nick Harney, the visit introduced the class to the company's approach to research and development, agricultural production, quality assurance and distribution.


One of the most interesting discussions centered on strawberry breeding and the years of research it takes to develop a new variety. At the company's local strawberry test plots, participants learned how researchers evaluate flavor, sweetness, fruit size, disease resistance and how well the fruit holds up in transport.


The research also highlighted the advantages of farming in the Santa Maria Valley. Moderate temperatures, cool evenings and long growing seasons make the region well suited to berries. Changing weather patterns still challenge growers, which makes research and adaptability essential.


The visit also covered responsible land management, including crop rotation and cover crops that support soil health and long-term productivity.


Perhaps the biggest takeaway was how much collaboration it takes to bring berries from the field to the store. Researchers, growers, field workers, quality assurance teams and distribution staff all play a part in a process built on consistency, strong relationships and a commitment to quality.

From Field to Table at Bonipak

The second stop brought participants to Bonipak, where the focus shifted to the logistics, technology and workforce that deliver fresh produce to customers nationwide.


On a facility tour led by Richard Christensen, Director of Processing, participants learned about the company's cooling and processing operations and why product quality must be protected from harvest through distribution.


One standout detail was how short the window is between harvesting vegetables and cooling them. Bonipak aims to move produce from the field into its coolers within about two hours, bringing temperatures below 40°F without freezing. That careful process extends shelf life and keeps quality high.


The visit also showed the scale of Bonipak's operations and its role in local employment. Company representatives described a workforce numbering in the thousands across its broader agricultural operations, a reminder of how many local families agriculture supports.


Participants also heard about the company's growth, including facility expansion, added processing capacity and investments in technology. The conversation touched on how artificial intelligence, automated quality inspections and robotics could improve efficiency and address operational challenges.


Even with those advances, one message was clear: people are essential to agricultural success. From the crews harvesting in the fields to the teams coordinating transportation and managing production, Bonipak's operations show the value of teamwork, adaptability and strong leadership in a fast-paced industry.

Growing the Next Generation at Allan Hancock Winery

The final stop took participants to Allan Hancock Winery, where agriculture, education and workforce development come together.


Grace Wearda led the visit and showcased the college's hands-on viticulture and winemaking program, which prepares students for careers in the region's growing wine industry.


The winery began producing wine in 2015 and operates as a commercial winery on a college campus. Students gain practical experience at every stage, from vineyard management and harvest to fermentation, bottling, marketing and customer service. With four acres of vineyards and several grape varieties, the program is a place where classroom learning meets real-world work.


What makes the program especially meaningful is who it serves. Students range from recent high school graduates to people pursuing second careers or a personal passion. Through associate degrees, certificates and individual courses, Allan Hancock College creates pathways for people to build skills and enter the workforce.


The winery is also a community gathering space, hosting events and collaborations that connect students, local businesses and residents. Proceeds from wine sales support the educational program and help sustain opportunities for future students.


The visit showed how partnerships between education and industry strengthen the local workforce while preserving the agricultural traditions that make the Central Coast unique.

Leadership Rooted in Community

Throughout Agriculture Day, participants found that the lessons of agriculture reach well beyond the fields and processing facilities.


Innovation takes curiosity and continuous improvement. Operational excellence depends on collaboration and accountability. Sustainable growth requires adaptability, long-term planning and investment in people.


Each host organization reflected these principles, and the class carried them into the day's leadership discussions, including continued work on its Legacy Project.


Agriculture Day was also a reminder that behind every product are people whose expertise, commitment and hard work drive the economic vitality of the Santa Maria Valley. From researchers developing the next generation of strawberries, to production teams shipping fresh vegetables across the country, to educators preparing tomorrow's agricultural professionals, each plays an essential role in our community's future.


As the Class of 2027 continues its journey, Agriculture Day stands as a reminder that effective community leadership starts with understanding the industries, organizations and people who make our region extraordinary.


By building relationships, encouraging innovation and investing in the next generation, we can help ensure the Santa Maria Valley continues to grow and thrive for years to come.


Thank you to Driscoll's, Bonipak and Allan Hancock College for hosting the Leadership Santa Maria Valley Class of 2027.


Learn more about Leadership Santa Maria Valley at https://www.santamaria.com/our-community/leadership-santa-maria-valley/


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