Before you update your website, jump on social media, or film your first marketing video you need to have your Brand Story down pat. Your brand needs to be crystal clear on what you do, who you do it for, and the unique value only you can deliver.

Building a brand is more than just a logo, tagline and nicely designed website, though. A clearly defined brand helps you make strategic decisions, tells your customer what to expect when working with you, and explains how your product or service is different. Investing time to identify and create a strong brand right from the start helps you get noticed and forge a faster and deeper connection with your customers. 

In this presentation, learn why it’s important to hone in and focus on your unique value offering, fine tune your ideal target market, and ensure your brand messages stand out from the crowd in a way that ATTRACTS customers. You'll learn:

• Why it’s so important to build a strong brand
• How defining your ideal target market is the key to creating a brand that attracts customers
• Why consistency is so important to building a memorable brand