A Holiday Favorite Returns - The Festival of Trees, established in 2004 and sponsored by Altrusa of the Central Coast, is one of the most anticipated annual holiday events in the Santa Maria area! Bringing together decorating teams from local companies & organizations as "tree sponsors" - each team shows their holiday spirit of giving by decorating a themed Christmas tree and placing $1,000 or more worth of gifts underneath it. The "flagship" Altrusa tree (donated by the club) is valued at $2,000. The beautifully decorated trees and gifts are on display for two weeks at the Santa Maria Town Center East Mall. Anyone can enter to win one of the trees and all the gifts under it for just one dollar. Tickets are only $1 each and can be purchased at the festival site located upstairs, near Macy's. For 2022, Altrusa of the Central Coast pulled together 24 sponsor trees for people young and old to enjoy this Christmas. The Festival of Trees continues to grow and serve as the club's largest fundraiser each year. Money raised at the event goes directly back into the community as local grants and scholarships to those in need. At their last four festivals, ticket purchases amounted to over $60,000 raised each year, with a record-breaking $72,000 raised for the community in 2021.